Abi / boom / Draft case study
A little help
from Abi.
Helping customers find their way through car insurance.
Abi
Happy
Thinking
Warning
Voice
Recording
Confirmed
Error
A conversation
worth having.
The original portfolio describes Abi as an AI chatbot servicing 40% of customer demand through automation. This is a historical claim, with the reporting period and measurement definition still to confirm.
Case study content to addAdd your role in shaping Abi, the customer needs, conversation flows, handover to human support, testing and the evidence behind its impact.