Make up on the go / From the archive
A little know-how.
Wherever life takes you.
Art Direction · Creative Lead / Adjust Your Set
Project at a glance
Views converting to website traffic, as originally reported.
An informative beauty film built around everyday situations.
Historical details from the original portfolio. Figures, attribution and dates to confirm before publication.
Meet people
in their everyday.
Debenhams wanted engaging social video and a style that could support future content. The creative approach paired expert make-up advice with a relatable situation: getting ready on the move.
Practical advice.
A playful delivery.
A make-up artist demonstrated a look using five essentials while travelling on different forms of transport. The original case study reports high average viewing time and 70% of views converting to website traffic. The metric’s definition and source need confirmation before publication.
Details to complete ↗
Add dates, collaborators and a specific decision that shows my contribution. Confirm any reported outcomes and add further assets where available.