Make up for every moment

Company Debenhams 

Agency Adjust Your Set

Role Creative Lead & Art Director

The Objective

Increase and strengthen brand perception and online presence. Test to see if how Debenhams customers content engage with content across social media. 

The Solution

"Make up for every moment"


Focussing on Instagram, create a series of "looped" slightly surreal scenarios relatable to the Debenhams customer. Each loop highlights an 'every day moment' which resonates with the Debenhams beauty customer, and attributes that moment to a specific make up category.

The Result

Nine fun and inspirational 10 - 15 second videos specifically aimed at all customers subscribed to the Debenhams channel on Instagram. These videos were also incorporated into online and email driving more 'inspirational' led customers to the beauty vortal.