boom product design
Company: boom for abacai technologies
Role: VP Design
About
Founded by former Aviva CEO Mark Wilson, Abacai was a UK-based company on a mission to revolutionise insurance through technology.
Combining intimate knowledge of an industry that is very much stuck in the past with a passion for some of the latest innovations in data insights and usage, Abacai wanted to do insurance differently.
boom – a digital-channel seller – was Abacai’s first insurance product aimed at helping users get and manage car insurance effortlessly. Using a wealth of data to provide its customers with the best possible coverage and service, boom set new standards for what’s possible with car insurance.
Key achievements
Designed and built Quote & Buy journey in 3 months
Rated 4.8 in UK on the AppStore with a 80%+ download rate.
Scalable Design System
Overseeing the process and documentation of a tokenised Design System for all brands and product libraries, decreasing the time taken for design and build, giving ourselves more time for testing and ideation.
Chatbot design
Creation of an AI chatbot called Abi, dramatically reducing Cost to Serve by servicing 40% customer demand through automation.
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