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How to: Bra Fit

Company Debenhams 

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Agency Adjust Your Set

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Role Creative Lead & Art Direction

The Objective

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Working with the lingerie department, identify how to attract new customers via organic search in YouTube whilst educating Debenhams' customers on how to choose the right bra, establishing Debenhams as a reliable authority on underwear.

The Solution

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Create a suite of four stylish, informative and reassuring films that demonstrate how Debenhams understands real women and their lingerie needs.

 

Launched simultaneously with Debenhams' Bra Fit campaign covering the topics: Bra Fit, shapewear, maternity & nursing, and sports.

The Result

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Within the first 4 months, the suite of videos had a high outreach generating increased perception and, on average, up to a thousand new customers a week. The 2-3 minute videos have high average view time implying the content is helpful and engaging.

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