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BT Going Green

Company: BT

Agency: HoWoCo


Role: Graphic Design  |  Art Direction

The Objective

With the raising awareness and concern over "World Health", come up with an initiative to increase awareness of ways to "go green" for all employees of BT.

The Solution

A tool-tip calendar with 12 top tips of ways to save energy whilst in an office environment. Each calendar can be viewed online, and distributed to each desk replacing the standard company branded versions.

The Result 

Simply illustrated characters, each depicting the tool tip solution they represent. Versions of the calendar were translated into different languages for use abroad.

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