Company: Dexda (with think/do)
Role: Lead Digital Designer
Disciplines: Branding / Digital creative lead
Lead the digital brand evolution for a new product.
Working with agency think/do and the lead product developer to help brand and humanize a product for commercial success at international 'Cloud Enterprise' conventions using design and UX skills.
Using the versatile identity as a foundation, curate and develop a personality around the brand, from which the visual representation and tone of voice can be grown.
Example of personality development, exploring possibilities through use of existing well-known celebrities and characters from film or tv.
Use the personality to develop designs for the website and a creative strategy for the SoMe channels during the build up to the brand launch.
Design the livery and giveaways for use during the international brand release talks and events.
A succinct, fun, and memorable brand and launch campaign which turned heads and allowed the sales team to make positive connections with potential clients more easily.