Email Redesign / From the archive
Good emails.
A stronger response.
Creative Lead / UX · UI · Art direction
Project at a glance
Black Friday week demand, year on year, as originally reported.
Initial period of improved engagement and demand.
Historical details from the original portfolio. Figures, attribution and dates to confirm before publication.
Bring the work
closer together.
As Debenhams moved email production from agency to in-house, the brief was to build a team and improve communications across a large international audience.
A flexible system.
A useful rhythm.
I helped categorise email objectives, create flexible templates and establish creative workflows. Weekly stand-ups with trading managers connected reporting to priorities. The original case study reports improved engagement and demand in the first four months, including a 32% year-on-year demand increase over Black Friday week.
Details to complete ↗
Add dates, collaborators and a specific decision that shows my contribution. Confirm any reported outcomes and add further assets where available.