Role: Digital Designer
Disciplines: Art Direction + Editorial layout
With tablet devices taking an steady increase of traffic share, create an editorial e-magazine focussed with articles aimed at Debenhams customers looking for trends and inspiration.
Create a "shoppable" iPad / tablet app available for download from the App store. Working with the SEO and Editorial teams, identify key stories and trends for every issue, and how to communicate each story in a highly engaging way.
Running over 2 years during the peak of iPad magazine readership levels, and with total of 9 issues, the Debenhams iPad magazine saw high engagement levels and help establish a strong perception for the company as a digital savvy brand.