Lloyds - Mortgages / From the archive
A big decision.
A clearer next step.
UI · App design
Project at a glance
An app for editing, managing and tracking progress.
Life cover considered within the process.
Historical details from the original portfolio. Figures, attribution and dates to confirm before publication.
Make a difficult
process feel human.
The brief focused on Life Cover and Critical Illness applications for first-time buyers and young families. The design explored a mortgage companion that made costs, benefits and progress easier to understand.
Clarity builds
confidence.
Friendly, conversational design supported an honest explanation of protection. Users could review and adjust their information as their circumstances changed. The work presents a product direction; no conversion uplift was supplied in the original story.
Details to complete ↗
Add dates, collaborators and a specific decision that shows my contribution. Confirm any reported outcomes and add further assets where available.