Lloyds Digital Mortgage Advisor
Company: Lloyds Bank
Disciplines: UI, App design
Increase applications for insurance groups Life Cover and Critical Illness, both in branch and online, specifically targeting first time buyers and young families.
A mortgage process management app that allows users to edit, manage and track their home buying experience.
Surfacing the benefits and cost of protection to the user in a helpful, honest and transparent way. Using technology to make the process of getting a mortgage and the relevant protection as frictionless as possible.
The design language is deliberately friendly and conversational. This adds a touch of humanity to an otherwise dry and difficult subject.
The app is designed to be a companion, not a salesman. Buying a house is stressful, this app makes some of that process simple to understand and manage. Thus building trust in the brand.
Life insurance is incorporated as a key step in the process, not an afterthought.
The information, facts and figures are all readily available. Giving the user the chance to think, tweak and modify their data, depending on the changing value of a property etc.