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The MultiWay Dress

Company: Debenhams

Role: Senior Digital Designer

Disciplines: Creative Lead + Digital Strategy

The Objective

Following a poor launch, decrease a very high returns value to the very popular 'Multiway Dress', whilst also improving on the marketing through coverage online.

The Solution

Improve communication to the customer pre & post sale, through a series of videos detailing 'How to style' the multiway dress. Hosted on it's own landing page, this URL could be linked to via a tag attached to the garment itself.


The videos to also be hosted on YouTube to capture potential new customers through organic search.

The Result

8 x style tutorial videos, plus a 30 second fun inspirational clip for use across all social channels. From the launch, the occasion wear division saw a significant drop in returns in time for the peak season, plus high customer engagement for all online activity.

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