From the archive · Case study for review

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iPad Magazine / From the archive

A little inspiration.
A way to shop it.

Digital Designer / Art direction · Editorial

Project at a glance

9 issues

Published across a two-year run.

Shoppable

Editorial stories connected to products.

Historical details from the original portfolio. Figures, attribution and dates to confirm before publication.

01 / The brief

Take the story
onto the tablet.

As tablet traffic grew, Debenhams wanted an editorial magazine for customers seeking trends and inspiration. The solution was a shoppable iPad and tablet app.

02 / The approach

Editorial thinking.
Digital possibilities.

Working with SEO and editorial teams, the project identified key stories and ways to present them in an engaging format. The magazine ran for two years across nine issues. The original source reports high engagement, without providing a numerical measure.

Details to complete ↗

Add dates, collaborators and a specific decision that shows my contribution. Confirm any reported outcomes and add further assets where available.

Original case study ↗
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