Puma #IgniteReady / From the archive
Put the energy
into the experience.
Creative Lead · Digital strategy / Socialize
Project at a glance
Regional shoe allocation referenced in the campaign brief.
App, social competition and microsite.
Historical details from the original portfolio. Figures, attribution and dates to confirm before publication.
Make participation
part of the idea.
The UAE launch brief for PUMA IGNITE asked for a way to raise awareness among runners and running clubs. The campaign concept made movement the entry point.
Run to win.
Move to explore.
The proposed app would unlock through physical activity, leading to a post-run selfie competition. A microsite used movement to create sparks and acted as a hub for product information, entries and stores. This is concept work; the sell-out ambition is not presented as a result.
Details to complete ↗
Add dates, collaborators and a specific decision that shows my contribution. Confirm any reported outcomes and add further assets where available.