Your Perfect Bra / From the archive
A better fit.
A little more confidence.
Creative Lead · Art direction / Adjust Your Set
Project at a glance
Bra fit, shapewear, maternity and nursing, and sports.
New customers a week reported in the first four months.
Historical details from the original portfolio. Figures, attribution and dates to confirm before publication.
Help people
make the right choice.
The Debenhams lingerie brief combined customer education with organic discovery on YouTube. The aim was reassuring, useful advice that established the brand as a trusted place to find the right fit.
Useful stories.
Made to be found.
Four films launched alongside the Bra Fit campaign. The original case study reports strong reach and average viewing time, alongside up to a thousand new customers a week during the first four months. Attribution and reporting context remain to be confirmed.
Details to complete ↗
Add dates, collaborators and a specific decision that shows my contribution. Confirm any reported outcomes and add further assets where available.