Ayo Performance

Company: Ayo Performance

Disciplines: Creative Direction & Branding

The Objective

AYO Performance is a fitness community with locations in London, New York and LA. With a growing client base AYO required a new look and feel which communicated their ethos of energy and dedication.

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The Solution

Using the name AYO as an acronym for Achieve Your Optimum helped communicate the values of its fitness community. By using strong, contrasting colours overlaid on black & white imagery helps portray it's no-nonsense approach. Playing this in with a strong typographic based logo as a nod to the boxing roots AYO first developed from.

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