Company: Ayo Performance
Disciplines: Creative Direction & Branding
AYO Performance is a fitness community with locations in London, New York and LA. With a growing client base AYO required a new look and feel which communicated their ethos of energy and dedication.
Using the name AYO as an acronym for Achieve Your Optimum helped communicate the values of its fitness community. By using strong, contrasting colours overlaid on black & white imagery helps portray it's no-nonsense approach. Playing this in with a strong typographic based logo as a nod to the boxing roots AYO first developed from.